Selected Case Studies
I design products that make complicated things feel effortless. From AI-driven platforms to consumer apps, I work end-to-end across research, systems, and craft.
Senior Product Designer:
Total Expert (SaaS Startup)
As Senior Product Designer, I led the redesign of Total Expert's Customer Journeys platform, replacing legacy campaign management with an AI/ML-driven, canvas-based application that reduced complexity, accelerated workflow efficiency, and delivered a more intuitive experience for users.
Senior Product Designer:
Total Expert (SaaS Startup)
As Senior Product Designer, I led the redesign of Total Expert's Customer Journeys platform, replacing legacy campaign management with an AI/ML-driven, canvas-based application that reduced complexity, accelerated workflow efficiency, and delivered a more intuitive experience for users.
Principal Product Designer: REI
As Principal Product Designer, I led REI's subscription rental pilot from strategy through launch-readiness, driving the research, design, and stakeholder alignment that determined program viability and shaped how REI approaches customer-centered innovation.
Senior Product Design Lead:
Kroger Corporation
As Senior Product Designer, I led Kroger's COVID-era grocery pickup initiative, aligning cross-functional teams across a complex, siloed organization to rapidly implement functional curbside pickup processes that kept customers served during lockdown.
Senior UX Design Lead:
Best Buy Corporation
Brought in as a UX Design Consultant, I delivered the MVP for Best Buy's In-Home Advisor mobile app, equipping field advisors with a tool that drove more personalized client consultations and accelerated Best Buy's expansion into in-home services.
Senior Product Designer:
Satellite Tracking (USAF)
Working with a distributed startup in the Space Technology industry, I contributed wireframes, surveys and design systems for satellite tracking screens used by the US Air Force.
UX Designer:
HealthPartners
Consulting with a cross-collaborative UX team, I led the efforts to establish a thoughtful initial Design Systems Library during a global redsign for HealthPartners and their multiple affiliated brands.
Experience UX Designer:
US Bank
For the US Bank Customer Connect team, I partnered closely with Accessibility experts to create a Chatbot that not only met industry requirements but learned via machine learning / AI.
UX Design Lead:
Optum Health
Provided UX Lead Design, including wireframes, protypes and Design Systems in Lean Agile team (onsite at Mirum Agency / JWT). Extensive user testing and end-user advocacy.
IA / UX Designer:
Subaru (CLynch Agency)
Subaru: Redesign + Pattern Library
I worked with the team at Carmichael Lynch on the expansive site redesign, including journey maps, site audits, navigation, wireframes and Pattern Library.
Senior UX Designer:
Best Buy Corporation
I was hired on to provide UX / IA and Visual Design services for the Best Buy / GSoD Smart Home project, a high- visibility product focused on consumer-facing service design solutions.
Senior IxD:
Target Corporation
I worked extensively with the Target Retail Design Systems Library (Atomic Design) and created UX Teamplates for complex Cart and Checkout customer journeys within Target's onsite UX Team.
I can help you
Working directly with digital agencies and teams, I interpret the worlds of branding, digital design and content, stepping into varied roles and teams with ease.
My experience spans a number of areas of the digital realm, and I am happiest when immersed in thoughtful technology solutions with collaborative teams —influencing and evolving the design and creative development process.
Roles
- Art Direction
- Branding
- Content Audits
- Content Strategy
- Design Ops
- Interaction Design
- Product Design Lead
- Visual Design
- Wireframes
Skills
- A/B Testing
- Agile
- Android and iOS
- Confluence / JIRA
- Figma
- HTML / CSS
- Material Design
- Mural
- Sketch
Projects
- App Design
- Content Management
- Design Systems
- Interaction Design
- Pattern Libraries
- Rapid Prototypes
- Style Guide Creation
- Responsive Design
- UX + UI Design